Eight High Quality Videos are shot using proven best practice techniques. There are a handful of key elements that will ensure that your videos project the professional image you need to Stand Out from your competition!
Your NAP (Name Address Phone Number) is your most important asset online. It must be consistent everywhere on the web. The more relevant locations you have it online, the more trust you create.
Your Eight Videos from House Cleaning Marketing Strategy #1 are properly optimized using proven Video search engine optimization techniques and submitted to 4 of the Top Video Submission sites on the web.
Social Media is popular. It's also the most misunderstood marketing method. It's best for building relationships while limiting your time investment - not hard-selling on a medium being used for social purposes.
You've probably heard this saying by now: "The Money is in the List." There is a direct correlation between the quality and size of customer lists and the success of many local companies. How BIG is your List?
Just like houses, your business's website MUST be built on a Solid Foundation! If your website and blog are not created using Search Engine friendly code and best practices, your optimization efforts will be severely hindered.
Data Provider Submissions are extremely important. If used correctly, they blast your NAP out to many of the most important directories! Word of Caution: Getting this wrong can create Huge Data Inconsistencies!
Optimizing the images on your website is an often overlooked best practice. You should also never steal images from Google Images and similar. Otherwise, you open yourself up to liability from the owners of those images!
Citations are a major ranking factor for Local SEO. A less cited benefit of Citations are all the additional ways searchers will find your website. The more relevant citations you have, the better your chances of being found.
Newsletters build rapport with existing customers. By providing quality content, your company is established as the local cleaning experts. Newsletters are also great referral sources by staying on customer's minds.
The Biggest Factors that determine your success or failure online are (1) The Market You Select and (2) The Keywords You Choose. Your KWs need to be added in the right spots or your site can be penalized or even delisted!
Pay Per Click (PPC) can be very helpful in driving qualified traffic to your website, especially for new sites. To avoid skyrocketing costs, pay close attention to Exact Match and Negative Keywords.
Done correctly, optimizing your local Places pages can make you STAND OUT among your peers! Make sure you click the Service Area box to avoid violating TOS and being delisted if you do not have a brick and mortar location!
Word of Mouth has always been the #1 purchasing influencer. Online Reviews are the new Word of Mouth! Reviews are a great way to build trust and get business that otherwise will be going to your competitors.